SAMHSA's "Talk. They Hear You.," national PSA campaign, launched during Prevention Week 2013 (May 12-18), aims to reduce underage drinking among youth ages 9 to 15 by raising parents’ awareness about the dangers of underage drinking and arming them with information they need to help them start a conversation about alcohol with their children.
"Talk. They Hear You" features a series of TV, radio, and print PSAs in English and Spanish. The PSAs show parents seizing the moment to talk with their children about alcohol such as while preparing dinner or doing chores together. By modeling behaviors through these PSAs, parents can see the many natural opportunities for initiating the conversation about alcohol with their children.
In addition, SAMHSA has developed a number of parental resources that empower parents to start conversations about the dangers of underage drinking with their children.
For more prevention materials visit our MHSA division's
Office of Prevention.
Answering Your Child's Tough Questions About Alcohol
Because some questions can be difficult to answer, it is important to be prepared. The following are some common questions and answers about underage drinking.
The Consequences of Underage Drinking
Underage drinking is associated with various negative consequences for children and can affect and endanger the lives of those around them.
Family Agreement Form
Pledge to discuss the dangers of underage drinking/Pledge not to engage in underage drinking.
Tips for starting the conversation.
What You Can Do to Prevent Your Child from Drinking Alcohol
Be Aware of Factors That May Increase the Risk of a Child’s Alcohol Use.
How to Tell if Your Child is Drinking Alcohol
Warning Signs and Finding Help.
Sample Text Messages to Help Your Child Avoid Alcohol
Texting is an increasingly popular way for parents to communicate with their children. Use or adapt any
of the following sample text messages to start the alcohol conversation and keep it going.
Why Your Child Might Start Drinking Alcohol
As children approach their teen years, they begin to experience many emotional and
physical changes, and these changes are not always easy. During this challenging time,
some children may experiment with alcohol.
Why You Should Talk with Your Child about Alcohol
The Conversation Is Often More Effective Before Children Start Drinking.
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