The Office of Public Information and Community Relations strives to
create awareness and educate the public
about the department’s mission, initiatives and mental health
subject matter. It also develops public education campaigns
designed to overcome stigma with the truth. In addition, when
there are issues of interest to the media, the staff drafts
responses on behalf of the department.
Media inquires can be directed to 334-242-3417.
PICR invites you to visit two pages on this website that relay the
latest news of the department and mental health issues around
the state. Our
page contains the last year’s worth of press releases to the media on
behalf of the department as well as news articles written by
others that are department related. The
page features publications, videos and other resource materials that
the PICR has developed.
Public Relations Tool Kit
A new resource developed by our office to help you develop your own PR plan for your
organization. All of the pieces that make up our tool kit can be found below.
Project Request Form
Our office is available to advise groups in developing both educational and promotional
materials. We act much the same as a corporate marketing department or in-house
advertising agency. To get started with us on your next project please download
and submit our
Project Request Form.
Is there someone in your organization that goes above and beyond the call of duty?
The department offers three ways to honor outstanding mental health service. The
Dr. Peter Bryce Award recognizes outstanding licensed staff (i.e. doctors, nurses,
pharmacists). The Caring Hands Award recognizes excellence exhibited by non-licensed
direct care staff (i.e. social workers, case managers). The Citation of Excellence
can be awarded to any outstanding employee.
More information about the criteria for each of these awards, and the nomination
process can be found on the nomination form for each award listed below:
Caring Hands Recommendation Form
Citation of Excellence Recommendation Form
Dr. Peter Bryce Award Recommendation Form
The PICR maintains the department's
Speaker's Bureau. Volunteer professionals and advocates are eager to visit your club, organization, school, church group,
etc., to speak about a full range of
topics related to mental illness,
intellectual disability or substance abuse issues. For more
information or to arrange a speaker, contact the PICR at 334-242-3417.
Ideally, it is best to contact us at least two weeks before
your engagement so that we can best meet your needs.